Business Proposal (Brochure Publishing)

Name : Meisya Aulia Amanda

Class : 2A Publishing

NIM : 2270402035

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- PROPOSAL BEFORE EDITING -

Brochure Publishing

PT. Hellomark Publishing

Member List :

1. Nurul Hikmah

2. Putri Nabila

BAB 1

INTRODUCTION

1.1 Background

HelloMark is a company engaged in the field of printing and design. This company is known by many people. HelloMark was founded on the love of the company's founder, namely arxen as CEO, together with malio as director, founded the printing industry which then collaborated with a design company which is now better known as HelloMark. The company was founded on a land area of 1000 square meters in 2018. HelloMark is located on Jl. braga, kec. Bandung, No. 111.

1.2 Problem

In general, in the form of design and printing, it is commonplace, there are no special characteristics that reflect a company engaged in the field of printing and design services. Thus, we HelloMark got the idea to create a printing and design field that would be formed 2 in 1 as a brochure and also an interactive CD holder which aims to make it easier for clients to understand the services offered to our company, namely HelloMark.

The HelloMark company is different from the existing printing companies in general. HelloMark hopes that this field of printing and design will later have functional value and more selling value to the products offered.

1.3 Objective

Vision :

To become a trusted and reputable world-class national company

Mission:

1. Provide quality products at competitive and rewarding prices.

2. Committed to providing customer satisfaction by maintaining quality, price, and turnaround time

3. Become a market leader in the design business and its supporters

1.4 Benefit

As a medium of information and communication. The work in making the design can be used as a medium of information and communication. For example, it is used to make banners, slogans, or pictures and writing as information.

1.5 Scope

JNJ Crew project planning scope :

1. Brochure design and illustration.

2. Layout and calculate the required material.

3. Movie montages.

4. Making plates.

5. Print process.

6. Finishing/post-press.

1.6 Equipment Used

Includes devices used during the printing and design process, namely as follows :

1. Hardware

- Laptop (Intel Dual Core, 250 Gb HDD, 1.5 GB RAM).

- Konica Minolta Digital Proofing.

- SmartEVDO modems.

- Equipment for making mockups (Art Paper 260gsm, ruler, cutter, pencil).

- Polar Mohr Etromat 72 cutting machine.

- Oliver 52 printing press (1 color) and printing press heidelberg GTO52 (1 color) for flyers for Brochure making.

- Degel type plong machine.

2. Software

- CorelDraw X5.

- Adobe Photoshop CS5.

1.7 Bussiness Model Canvas

1.BUSINESS MODEL

1. Value Propotions :

- Service.

- Quality.

- Time.

- Price.

- Corporate Image.

2. Key Partners :

Polimedia Publishing.

3. Key Resources :

- Printing Marchine.

- Offset Printing.

- Digital Printing.

- Prepare A Place.

- Prepare Computer.

- Make Design.

4. Costumers Segments :

Students at polimedia jakarta.

5. Key Activities :

- Preparing Printing Equipment, Designing Brochures, Printing Brocures.

- Preparing Printing Presses, Preparing Various Kind Of Paper, And Others.

6. Revenue Streams :

- Printing Revenue.

- Design Revenue.

7. Costumer Relationship :

Social media and public.

8. Cost Structure :

- Purchase of printing equipment.

- Payment of employes salaries.

- Payment of maintenance fees.

- Payment of machine maintenance.

- Purchase of paper, Ink, Computers, Printers.

9. Chanels :

We convey our offering or value prposition to audiences through channels.

1.8 SWOT

1. Strengths :

o Guaranteed product quality.

o Design that always follows the trend.

o Short production time.

2. Weakness :

o High price.

o Long delivery time.

3. Opportunity :

o New international market.

o Move into new market segments that offer increased profits

4. Threats

o Theft of design results

o Price competition

o Competitors have innovative new products or services

1.9 List Of Service

1. Greet customers politely, kindly and patiently.

2. Respond swiftly to requests, questions, and complaints from customers.

3. Provide warranty claims or return of damaged goods and do not match the catalog.

4. Provide online messaging services.

1.10 Working Time

Initial design : 2 - 5 days

Revision : 1 - 2 days

Final design : 24 hours

Brochures printing : 24 hours

Estimated completion of the brochures is about a week, it can take longer, depending on the number of brochures you want to print and the level of difficulty.

1.11 Writing System

Writing systematics is a series of technical results from the process structured design and implementation. In writing documents follow the following systematics :

BAB II

THEORETICAL FOUNDATION

Discusses the hardware and software used by the compiler.

BAB III

ANALYSIS

Discusses the steps for implementing the design into illustration and printing.

BAB IV

CLOSING

Contains conclusions that start from problems and suggestions from HelloMark.

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- PROPOSAL AFTER EDITING -

Brochure Publishing

PT. Sunrise Publishing

Member List :

1. Edies Aprilia (2270402016)

2. Meisya Aulia Amanda (2270402035)

PROLOGUE

In the name of Allah SWT, the Most Gracious and Most Merciful we offer praise and gratitude for his presence, who has bestowed His grace and guidance on us, so that we can complete our business proposal, namely PT. Sunrise Publishing.

In this business proposal, we as the management of the company will explain all aspects of our company. PT. Sunrise Publishing is a publishing company that focuses on printing, especially brochure printing. Our company has several services, there are published brochures that are useful as promotional media and cheap and efficient publication media.

We really think about everything related to our company, starting from the company background, SWOT, strategy, working time, CV, memos, marketing and participation in business risk. Therefore, we attach it to this business proposal. And hopefully this business proposal can be useful for all readers in getting to know our company.

Thank you for your attention, I hope it can be useful and can be used as inspiration and reference for all readers.

Bandung, April, 10th, 2023

LIST OF CONTENTS

PROLOGUE............................................................ 2

LIST OF CONTENTS.............................................. 3

BACKGROUND....................................................... 4

VISION................................................................... 4

MISSION................................................................ 4

BUSINESS MODEL CANVAS................................................................. 4

SWOT..................................................................... 5

LIST OF SERVICE................................................... 6

WORKING TIME..................................................... 6

MEMO.................................................................... 6

CURRICULUM VITAE.............................................. 7

INQUIRY LETTER................................................... 7

FACTUR ................................................................. 8

PRODUCT SAMPLE............................................... 8

A. BACKGROUND

Sunrise publishing is a company engaged in printing and design. The company is well known to many people. Sunrise publishing was founded on the basic of love of the founder of the company and the director founded a printing industry which then coorperated with a design company which is now better known as Sunrise Publishing. Sunrise Publishing is located at Jl. Pahlawan, No. 07, Bandung.

B. VISION

Transforming publishers into creative, innovative and reliable information printers.

C. MISSION

1. Always provide the best service to our customers

2. Release quality products that satisfy customers

3. Always practice 5S, exceptionally. smile, greet, be polite and courteous, and build a good image of this company.

D. BUSINESS MODEL CANVAS

> VALUE PROPOTIONS

1) Service

2) Quality

3) Time

4) Price

5) Corporate image

> KEY PARTNERS

1) Polimedia Publishing

> KEY RESOURCES

1) Printing machine

2) Offset printing

3) Digital printing

4) Prepare place

5) Prepare computer

6) Make design

> COSTUMERS SEGMENTS

1) Students at Polimedia Jakarta

> REVENUE STREAMS

1) Printing revenue

2) Design revenue

> COST STRUCTURE

1) Purchase of printing equipment

2) Payment of employes salaries

3) Payment of maintenance fees

4) Payment of machine maintenance

5) Purchase of paper, INK, computeers, printers

> COSTUMERS RELATIONSHIP

1) Social media and public

> KEY ACTIVITIES

1) Preparing printing equipment, Design Brochures, Printing Brochures.

2) Preparing printing process,Prepare various kind of paper, and other.

> CHANELS

1) We convey our offering or value proposition to audiences through channels.

E. SWOT

> Strength

Our company has strengths in terms of cooperation and mutually beneficial performance.

> Weakness

Our company has weaknesses in facilities for work so that it takes more time to complete work

> Opportunities

Opportunities through social media such as helping the promotion process of buying and selling goods or services, as a medium for introducing company information so that it is more widely known.

> Threats

From the lack of our company, the threat is in terms of competition between other publishing companies.

F. LIST OF SERVICE

We as a publisher who focuses on publishing brochures work to publish brochures that are useful as cheap and efficient promotional and publication media. so that people can receive and digest the information provided with the right target.

G. WORKING TIME

Initial design: 1-2 days

Revision: 2-3 days

Final design: 2-3 days

Brochures printing: 3-5 days.

Estimated completion of the brochure is a bout a week, it can take longer, depending on the number of brochures you want to print and the level of difficultly.

H. MEMO